Pinterest is more than just an image-sharing platform — it’s a visual search engine where millions of users actively look for products, ideas, and inspiration every single day. For Shopify and eCommerce store owners, that means one thing: a massive opportunity to build brand awareness and drive sales.

But here’s the truth — getting more Pinterest followers isn’t about luck or posting randomly. It’s about using smart, organic strategies that align with how Pinterest’s algorithm works. In this guide, you’ll discover 5 powerful and proven methods to get Pinterest followers organically in 2025 without paying for fake growth or bots.

Optimize Your Pinterest Profile for Search

Your profile is your digital storefront — and if it’s not optimized, you’re losing potential followers every day. A well-optimized Pinterest profile tells both the audience and the Pinterest algorithm exactly who you are and what your content is about.

Here’s how to optimize your Pinterest profile for search in 2025:

• Choose a keyword-rich username and display name — for example, “GrowPinterest | Pinterest Marketing Agency.”
• Write a clear and compelling bio with relevant keywords like Pinterest followers, Pinterest marketing, or Shopify growth.
• Use a professional profile photo or brand logo.
• Claim your website to get access to analytics and Rich Pins.
• Organize boards with niche-focused titles and descriptions such as “Pinterest Ads for eCommerce” or “Shopify Pinterest Strategy.”
• Add relevant links (website, email, other socials) for better credibility.

A clean and keyword-optimized profile not only attracts users but also improves your chances of appearing in Pinterest search results.

Run a Viral Pinterest Contest Strategy

One of the most effective (and fun!) ways to grow followers fast is by running a Pinterest contest. Contests encourage users to follow, repin, and engage — boosting your visibility across the platform.

How to Run a Pinterest Contest the Right Way:

1. Pick a relevant prize — Offer something that fits your niche, like a product bundle, eBook, or Shopify discount code.
2. Set clear rules — Example: “Follow our Pinterest account, repin this post, and tag 2 friends.”
3. Create a visually attractive contest pin — Use keyword-rich descriptions such as Pinterest contest strategy or how to get followers on Pinterest in 2025.
4. Promote the contest on all your channels — including Instagram, X (Twitter), and email newsletters.
5. Keep the contest short (5–7 days) to build urgency.
6. Announce the winner publicly to build trust and encourage future participation.

A successful contest doesn’t just give you followers — it builds brand awareness and long-term engagement from users who genuinely care about your content.

Use Promoted Pins & Ads Wisely

While this post focuses on organic growth, combining organic and paid strategies can speed up your results significantly. Promoted Pins help you reach your ideal audience faster while maintaining long-term organic visibility.

How to Use Promoted Pins for Growth:

• Start with a low daily budget ($5–$10 per day).
• Target high-intent keywords like Pinterest followers, Shopify store marketing, or Pinterest Ads.
• Choose search-based targeting instead of broad interests.
• Promote pins that already perform well organically.
• Track your results with Pinterest Analytics — focus on impressions, saves, and clicks.
• If targeting the USA market, set geolocation filters to reach U.S.-based audiences only.

Smart ad testing combined with organic pinning helps you grow followers from real users who match your target audience perfectly.

Enable Rich Pins to Boost Engagement

If you haven’t activated Rich Pins, you’re missing out on one of Pinterest’s best growth tools. Rich Pins automatically pull metadata from your website, making your content look more trustworthy and clickable.

Benefits of Rich Pins:

• Display extra details like product price, article titles, or availability.
• Automatically update when your website content changes.
• Improve Pinterest SEO ranking since they’re favored by the algorithm.
• Build credibility for Shopify, eCommerce, and dropshipping brands.

Rich Pins are especially useful for brands running Pinterest Ads or selling physical products. When users see consistent information between your pins and website, it builds confidence — and followers trust confident brands.

Join or Create Relevant Pinterest Group Boards

Pinterest group boards are an underrated way to grow your followers organically. These boards allow multiple creators to share content under one theme — helping you reach new audiences beyond your existing followers.

Steps to Use Group Boards Effectively:

• Join active boards in your niche (dropshipping, Pinterest marketing, or eCommerce).
• Follow the board rules — no spam, only relevant pins.
• Engage with other contributors — comment, save, and repin others’ content.
• Create your own group board to position yourself as an authority in your niche.
• Promote your group board on other platforms to attract collaborators.

When you join or create the right boards, your pins get seen by thousands of people who are already interested in your niche — meaning faster follower growth with minimal effort.

Bonus Tips: Scheduling, SEO, and Analytics

Growing on Pinterest takes consistency and insight. Here are three powerful bonus tips to maximize your results:

1. Schedule Pins at the Right Time

Use tools like Tailwind to schedule your pins during high-engagement periods. The best times usually align with evenings and weekends for U.S.-based users.

2. Write Keyword-Rich Descriptions

Every pin should include long-tail keywords like optimize Pinterest profile for search or schedule pins and post at peak times. Pinterest uses these keywords to understand and categorize your content.

3. Analyze and A/B Test

Monitor which pins bring the most followers and engagement. Use Pinterest Analytics to test different designs, CTAs, and descriptions. Small changes can have a big impact over time.

4. Focus on Evergreen & Niche Content

Seasonal pins fade quickly, but evergreen content continues to drive traffic. Stick to topics around Pinterest marketing, Shopify, or eCommerce that remain relevant all year.

5. Geo-Targeting for USA Market

If your target audience is in the United States, include localized keywords such as “Pinterest marketing agency USA” or “Shopify Pinterest Ads for U.S. stores.” This improves your discoverability in location-based searches.

Conclusion: Turn Your Pinterest Profile into a Growth Machine

Growing Pinterest followers organically in 2025 is not about shortcuts — it’s about using smart, consistent, and data-driven strategies. By combining profile optimization, viral contests, Rich Pins, Promoted Pins, and group boards, you’ll create a sustainable growth system that brings new followers every single week.

Success on Pinterest doesn’t happen overnight, but with the right Pinterest SEO & content strategy, your audience, traffic, and sales will keep compounding.

Ready to Grow Your Pinterest Account?

If you’re serious about turning Pinterest into a profitable marketing channel for your Shopify or eCommerce brand, we can help.

Visit GrowPinterest.com — your trusted Pinterest marketing agency — and get a free Pinterest growth plan customized for your brand.