In this post, we dive into Pinterest e-commerce ads and how Shopify brands are using them, complete with real ad examples, retargeting tactics, and creative tips. Pinterest has become a performance-driven platform for e-commerce, especially in the United States, where brands are integrating Shopify Pinterest ads into their digital marketing strategy. These ads are not just visually appealing but also targeted, trackable, and highly engaging. 

Whether you’re a new store owner or looking to scale your online shop, understanding how Pinterest advertising works for e-commerce is essential. Let’s break it down. 

What Are Pinterest E-commerce Ads? 

Pinterest e-commerce ads are paid promotions that appear in users’ feeds, search results, or related pins. These ads are designed to: 

• Promote individual products or collections 

• Drive traffic to product pages 

• Encourage saves and repins for broader exposure 

• Retarget users based on previous interactions 

Pinterest’s audience often browses with intent, meaning they’re planning purchases. This makes it an ideal channel for e-commerce retailers. 

Benefits: 

• High ROI potential 

• Lower CPC compared to other platforms 

• Longer content lifespan (pins can circulate for months) 

Shopify Pinterest Ads: Setup & Integration 

Setting up Shopify Pinterest ads is simpler than most platforms due to native integrations: 

Step-by-Step Shopify Integration: 

1. Install the Pinterest App on your Shopify dashboard 

1. Claim Your Domain to verify ownership 

1. Set Up Conversion Tracking with the Pinterest Tag 

1. Sync Your Product Catalog to enable dynamic shopping ads 

With Shopify’s built-in Pinterest channel, your entire catalog can automatically be uploaded and optimized for Pinterest Ads. 

Pro Tip: Use keyword-rich titles and descriptions in your product listings to enhance visibility. 

Pinterest Ads for E-commerce: Campaign Types 

Here are some ad types you should consider: 

1. Shopping Ads

• Showcase a single product with real-time pricing and availability. 

• Great for direct-to-product traffic. 

2. Carousel Ads

• Feature 2-5 images in a swipeable format. 

• Ideal for storytelling or highlighting collections. 

3. Video Ads

• Short clips showing product usage, tutorials, or customer testimonials. 

• Boost engagement and save rates. 

4. Collection Ads

• A primary lifestyle image with smaller product pins. 

• Offers immersive shopping experiences. 

Shopify Ecommerce Ads Examples: Real Campaign Case Studies 

Case Study #1: Fashion Brand 

A U.S.-based apparel store used carousel ads to show seasonal outfits. By targeting “Summer Fashion USA,” they achieved: 

• 2.5x ROAS 

• 38% increase in site traffic 

Case Study #2: Skincare Startup 

Used Pinterest dynamic retargeting e-commerce to show abandoned cart items. Results included: 

• 44% increase in conversions 

• 19% reduction in cost per acquisition 

Case Study #3: Home Decor Store 

Leveraged Pinterest catalog ads synced with Shopify, gaining: 

• 60% growth in monthly sales from Pinterest 

• Improved reach via broad and exact-match keywords 

How to Do Pinterest Dynamic Retargeting E-commerce 

Retargeting helps recover lost customers and re-engage browsers. Here’s how to do it right: 

Key Steps: 

1. Install Pinterest Tag on all pages 

1. Track Events like ViewContent, AddToCart, Checkout 

1. Create Dynamic Product Sets synced from Shopify 

1. Launch Retargeting Campaigns based on user behavior 

Benefits of Dynamic Retargeting: 

• Personalized ad delivery 

• Better ROI than cold targeting 

• Increased repeat purchases 

Final Thoughts 

Pinterest e-commerce ads are essential for Shopify store owners aiming to grow in 2025. From setup to dynamic retargeting, the platform offers robust tools that drive traffic and boost conversions. Real-life Shopify e-commerce ads examples prove that with the right strategy, Pinterest can deliver significant returns. 

Ready to grow? Explore our full Shopify Pinterest Ads Guide and start implementing proven Pinterest ads for e-commerce tips today at growpinterest.com.