Why Pinterest Carousel Ads Work in 2025

Pinterest isn’t just a platform for inspiration anymore. In 2025, it has become one of the most powerful tools for eCommerce growth, especially in the United States. One format that’s gaining serious traction is carousel ads—a swipeable, multi-image unit that drives both engagement and conversions.

The Rise of Visual Discovery Commerce

Today’s consumers want to shop through visuals. Pinterest has perfectly positioned itself at the intersection of discovery and action. Unlike Facebook or Instagram, where ads interrupt users, Pinterest users are actively searching for products, ideas, and solutions. Carousel ads tap directly into this intent by allowing brands to show multiple items or steps in a story.

Swipeable Content That Drives Results

Carousel ads give you up to five images or videos per unit. That means you can show a step-by-step tutorial, highlight product features, or showcase an entire collection. When done right, carousel ads offer 10–30% higher click-through rates compared to static formats. If you’re looking to grow Pinterest performance this year, carousel ads are your best bet.

Setting Up a Pinterest Carousel Ad the Right Way

Before you hit “publish,” it’s important to know how to strategically build your carousel ad to boost engagement and sales.

Choosing the Right Objective

Pinterest Ads Manager allows you to pick from several campaign objectives like brand awareness, traffic, or conversions. For carousel ads, traffic or conversions are usually the most effective, especially for eCommerce brands. Choose the one aligned with your goals.

Crafting Engaging Carousel Creative

Each card in your carousel must serve a purpose. The first card should grab attention with a bold image or benefit-driven headline. The following cards should build curiosity or guide the viewer toward a decision.

Use:

• High-quality lifestyle images

• Product in use

• Clear value propositions

• Cohesive color and branding

CTA Best Practices for Carousel Ads

Each card can have a different link and call-to-action. Use this wisely! For example, if you’re showcasing a skincare routine, link each product to its specific landing page. CTA buttons like Shop Now, Learn More, or See Collection work great.

Best Practices to Grow Pinterest with Carousel Ads

Carousel ads aren’t just pretty—they’re powerful when used with the right Pinterest ad strategy.

Use Brand Storytelling Across Cards

Instead of showing 5 random products, think in sequence. Use each card to build a visual narrative. A fitness brand, for example, might show a “1 Week Transformation Plan” using one card per day.

Test Different Product Groupings

Pinterest’s audience is highly visual, but also diverse. Split-test different carousel versions using seasonal themes, price ranges, or bundles. One carousel might focus on Valentine’s Day gifts, while another targets budget-conscious buyers.

Retargeting With Carousel Format

The carousel format also works incredibly well with Pinterest retargeting. If a user clicked on a product before but didn’t buy, re-target them with a carousel that includes that product plus similar ones.

Real Examples of High-Converting Carousel Ads on Pinterest

Let’s look at two real-world examples showing how brands grow Pinterest accounts through carousel ads.

Shopify Jewelry Brand Case Study

A U.S.-based handmade jewelry brand saw a 42% increase in add-to-carts after switching from static pins to carousel ads. Each card showcased a different angle or variation of the same product, which helped customers make quicker buying decisions.

Beauty Brand with Seasonal Collections

A mid-size skincare brand used carousel ads to highlight its “Winter Glow Kit.” Each card showed a product from the kit, with soft branding and targeted copy. The result? A 19% higher conversion rate and lower cost-per-click.

Final Thoughts: Growing Your Pinterest in 2025

The Pinterest ad landscape in 2025 is more competitive—but also full of opportunity. Carousel ads are no longer optional for brands that want to grow fast.

Why Carousel Ads Belong in Your Strategy

• They keep users engaged longer

• Increase the chance of clicks by 2–3x

• Let you promote multiple products in one ad

• Perform better on mobile (where 85% of Pinterest users are active)

What’s Next for Pinterest Ads

As Pinterest expands its shopping integrations and AI targeting tools, carousel ads will evolve with better optimization options. Smart brands are already getting ahead by building a consistent Pinterest ad strategy that includes weekly testing and analytics review.

Final Tip: Work with a Pinterest Marketing Expert

If you’re not sure where to start, working with a Pinterest marketer or Pinterest ads specialist can dramatically reduce your learning curve. Experts understand carousel sequencing, keyword targeting, and seasonal trends—ensuring your campaigns drive real results.

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